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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Word of Mouth

Our  Loose Print Boxes  have had a bit of a makeover and we’re excited to announce a bunch of lovely new options so you can deliver your clients’ prints in a personalised handmade print box. And they’re fast and affordably priced! We’ve introduced the same personalisation options as we offer in our  Studio Boxes  (for matted prints), such as bow closures and USB inserts, and you’ll be able to add a blind- or foil-embossing of your studio logo, your clients’ names, or something unique like a text quote or a graphic, to every box To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

Continuing on from Katherine’s first post, 'Why Albums?', Katherine has a few more tips about how she educates her clients about printing, and some advice for photographers who might just be starting to offer albums in their packages. How do you educate your clients about the importance of printing, rather than leaving photographs on a USB? An album really is a personal preference, so I try not to push them on my clients, but now I have over 50% of my couples order albums, I love to know they will treasure these for 30, 40 maybe even 50 years! I talk about and To View More >>

This entry was posted in , by Melissa Dangerfield | Leave a Comment

I originally posted this on a private Facebook forum, where it got a lot of discussion — so what do you think? I've been watching people asking for feedback on their price lists — asking if their pricing should be online, asking if everything should be shown upfront, and these discussions make me think about the real problem with price lists. The way I see it is, most price lists make it sound like photographers sell USBs full of images, or pieces of paper — even boxes full of pieces of paper — and the problem with that is that To View More >>

This entry was posted in Marketing, , by Stephen Baugh | Leave a Comment

How famous are you? Seriously. In your neighbourhood and around the world? Being world famous is cool, and sometimes it may be important, but for most of us being famous in our own back yard is good enough. Here's a case in point. In New Zealand there's a drink called Lemon and Paeroa (L&P to its friends). It's "world famous in New Zealand", so famous it has its own statue. But I'll bet you've never heard of it, and they probably don't care. Watch this rather weird video if you need a laugh for the day (isn't that Jermaine Clement of Flight of the Conchords doing the voiceover?). We want to To View More >>

This entry was posted in Marketing by Admin | Leave a Comment

It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>

This entry was posted in by Admin | Leave a Comment